Gabriel Azcarate is a graphic designer based in Dallas–Fort Worth and the designer behind Azcarate Studio. He specializes in brand identity, retail campaigns, and publication design, bringing creative ideas from concept through production across print and digital formats.
Mission Statement
Masterminding a modern wave of creativity.
Brand Promise
Azcarate Studio creates clear, consistent design that reflects each client’s goals. From brand identity to print and digital materials, clients can expect thoughtful collaboration, clear communication, and attention to detail from concept through production.
Background & Experience
Born and raised in El Paso, Texas, Gabriel developed an interest in art and design at a young age, spending weekends and summers learning the fundamentals. In high school, that interest grew into a focus on graphic design, drawing inspiration from Virgil Abloh, Tinker Hatfield, and David Carson. Their work encouraged him to explore the relationships between typography, fashion, storytelling, and visual expression.
Gabriel earned his Bachelor of Arts in Visual Communication Design with a minor in Business Administration from the University of Texas at Arlington in 2024. During college, he gained professional experience in multimedia design at ABC Fitness Solutions and created print, digital, and apparel materials for university programs and events.
His publication The Extraterrestrial Species and exhibition identity poster Fight Type were exhibited at the 8th Annual Typography Exhibition in 2023. He also designed marketing and event graphics for UTA’s Hollywood-themed 2023 Homecoming, incorporating red-carpet imagery, cameras, and bright lights to bring the theme to life for the Maverick community.
Today, Gabriel works as a marketing graphic designer at FirstCash, developing campaigns and branded materials for more than 1,200 U.S. retail locations representing 70+ field brands. His projects include seasonal and promotional campaigns, in-store signage, product tags, apparel, billboards, jewelry displays, and product catalogs. Working with the marketing team and external print vendors, he takes projects from concept through production while maintaining consistent brand standards. His approach focuses on making retail spaces feel cohesive, modern, and welcoming.
Alongside his corporate work, Gabriel is building his independent design practice through Azcarate Studio. His freelance experience includes developing a new visual identity for Saint Anthony Catholic Parish in Wylie, Texas, and applying it across business cards, welcome materials, bilingual forms, schedules, and a ministry guidebook. This work brings together his interests in branding and publication design while helping a community organization communicate with a consistent visual voice.
Gabriel is currently pursuing a Design Communication Arts Certificate through UCLA Extension. He is also expanding his practice through motion graphics and footwear design, exploring how his background in visual communication can translate into movement and product concepts. Looking ahead, he aims to grow Azcarate Studio through thoughtful collaborations and projects that challenge him creatively. Whether developing a brand identity, designing a publication, or exploring a new medium, his goal is to create work that communicates clearly and gives each idea a distinct visual character.